Why is a higher level of authentication needed?
Extended Validation necessity
Web fraud scams (such as phishing) have become more sophisticated and fake web sites have become harder to spot. With concerns about identity theft and online imposters on the rise, users need to know whether or not to trust a web site.
In addition to displaying https in the web address and a closed lock icon to indicate an encrypted session, the organization name is displayed in the certificate details; which confirms both his identity and his trustworthiness.
Not only do they encrypt your website and safely protect user information from prying eyes, but they also come with a variety of premium features that boost trust and clearly demonstrate you’re someone that’s safe to do business with.