2025 Report: Users’ Views on Digital Security and Trust

The 2025 Annual Report reveals key insights into how online security is perceived, the level of user trust, and what they expect from the companies that manage their information. The study, conducted by D’Alessio IROL, compiles responses from frequent internet users in Argentina and provides a clear map of opportunities and challenges for organizations in the financial, technology, and digital services sectors.

Digitalization with persistent gaps

Aunque el 89% de los encuestados usa Internet desde hace más de 15 años y el promedio de dispositivos conectados por hogar es de cinco, aún existen importantes barreras para completar trámites online, especialmente en lo que respecta a la firma digital y la validación de identidad. Solo un 27% ha generado o recibido un contrato online, y muchos desconocen cómo verificar su validez o reclamar ante problemas.

High awareness, low confidence

Ninety-eight percent are familiar with security tools, and the use of methods such as multi-factor authentication and biometrics is growing. However, 33% have been victims of hacking or fraud in the last year. Only four in ten users trust that companies truly protect them, reinforcing a widespread sense of vulnerability and an urgent demand for greater transparency, education, and effective protection.

Digital contracts: high awareness, low adoption

Although 75% of users recognize what an online contract is, only a minority have actively used it. Of those who have, more than 80% admit they are unsure whether they can detect whether the contract was formally received or authentic. This gap between knowledge and use represents a real opportunity for companies seeking to simplify processes, ensure traceability, and offer reliable digital experiences.

Data protection: an outstanding debt

The protection of personal data remains a critical issue. 70% of respondents expressed concern about the amount of information artificial intelligence can learn about them, and 94% expect companies to invest more in technologies to prevent threats such as phishing or identity theft. Only 11% of those who experienced data misuse achieved an effective solution. This scenario requires not only robust tools, but also accessible processes and active communication about how user privacy is protected.

Artificial Intelligence: Opportunities and Fears

Ninety-three percent say they know what AI is, and more than half have used it in their daily lives or work. However, 70% believe AI can increase the risk of cyberattacks, and 62% are uncomfortable with facial recognition technologies. The tension between automation and digital privacy is growing, posing a new challenge for organizations seeking to integrate AI without losing user trust.

Access the full report and discover what digital users expect today to continue trusting your organization.