In a context where citizens' main concerns are split between uncertainty about the economic situation (65%) and insecurity or crime (61%), the penetration of Artificial Intelligence and demands for control also make their way onto the agenda.
The annual report by CertiSur and consulting firm D’Alessio IROL found that 91% of the connected population uses products or services built on this technology, and 70% uses generative platforms. In particular, the activities delegated to Artificial Intelligence include searching for information (81%), solving work tasks (47%) and writing texts (39%).
However, this technological adoption coexists with demands for control over processes. 81% of users associate the deployment of AI with fraud risks, while 40% distrust the privacy of the information they provide. Consequently, 87% of people call for human involvement in overseeing algorithmic decisions.
“Artificial intelligence is accelerating digital transformation, but it is also changing the way cybercriminals operate. Today it is possible to generate more sophisticated, personalized and harder-to-detect attacks. In that scenario, digital identity and validation mechanisms take on a strategic role in reducing risks without affecting the user experience,” said Armando Catarralá, CTO of CertiSur.
Security incidents and a decline in corporate trust
Regarding cyber incidents, the data shows that 43% of users fell victim to hacking or fraud during 2025 and the first months of 2026. Specifically, the most reported method is identity spoofing or phishing, carried out through WhatsApp (31%), email (23%) and phone calls (20%).
“For many years the challenge was getting people to adopt digital channels. Today that goal has been achieved: nine out of ten Argentines use the Internet and they carry out more and more transactions online. The new challenge is making that experience secure. Trust no longer depends solely on technology, but on the ability to validate identities, protect information and offer simple processes that give users certainty,” added Néstor Markowicz, COO of CertiSur.
As a result of these events, people's expectations about how organizations act declined. In fact, the percentage of users who trust companies and banks to prevent fraud fell from 83% in the 2025 survey to 40% in 2026.
In response to this situation, 48% of the sample adopted security measures and 17% stopped transacting on certain web platforms. The most widely used prevention tools today are passwords (91%), blocking files from unknown emails (76%) and SMS authentication (59%).
The growth of online contracts and validation tools
The study's demographic data indicates that Internet penetration reaches 41.2 million users, equivalent to 90% of the population. Within this connected ecosystem, 43% of individuals created or received an online contract during the last period, an increase of 15 percentage points compared to 2025 figures.
Despite this level of use, 80% of respondents say they lack technical procedures to detect alterations to the authenticity of digital documents. In addition, 76% say they do not know the formal steps to file a complaint when there are problems receiving or validating files.
In conclusion, the data shows that digital identity management has become a central component, with the technology ecosystem needing to develop traceability and validation methods that require fewer interaction steps in order to restore data protection guarantees.
Source:ANDigital