When it started out almost three decades ago, CertiSur was founded with the pioneering goal of establishing and conveying digital trustworthiness in a region where the concept was practically non-existent. During that first stage, the industry relied exclusively on basic tools to try to guarantee the authenticity of websites to internet users. Today, digital trust has become the critical operational pillar for any modern organization.
How security is evolving in the face of Artificial Intelligence fraud
Armando Carratalá, Vice President and Co-founder of CertiSur, explains that the landscape has changed drastically due to the massive hyperconnectivity of infrastructure, devices and people, making traditional safeguards obsolete. “Things used to be much clearer because there were two or three types of verification elements: basically SSL certificates”.
However, over the years and with the development of technology, they have ended up being insufficient. Today, the proliferation of fraud driven by Artificial Intelligence and synthetic content generation has caused deep damage to users' and citizens' perception of security. To counter this systematic loss of credibility, it is imperative to adopt new techniques that make it possible to identify the genuine origin of an asset beyond any doubt.
Security strategy: What are CertiSur's three pillars for digital trust?
CertiSur structures its response to market demands around three strategic pillars: automation and lifecycle management of digital certificates, the generation of tamper-proof legal evidence for electronic transactions and notifications, and applied research into the next generation of authenticity standards for multimedia content.
1. Digital certificate management and automation
The spokesperson notes that the first unit, related to digital certificates —the tools that make it possible to ensure that the parties to web transactions are who they say they are— is now facing a crisis caused by the drastic reduction in the number of days these credentials are valid. “There is a great need to automate the processes involved in managing certificates, especially SSL certificates. It is something every medium-sized to large organization should solve in the short term”.
2. Electronic evidence and robust digital signatures
The second vertical of the offering addresses the extreme fragility of modern everyday interactions, where society has grown used to accepting a simple click or a phone message as a binding agreement. This informality can produce documentation that lacks real long-term evidentiary backing.
Carratalá warns that the general public's knowledge of document legitimacy is close to zero. In response to this lack of awareness, the company's services provide robust digital signature schemes aimed at stock exchanges and banks, ensuring that transactional evidence remains unaltered over the years.
Within the same evidence pillar, the company promotes traceable notification systems that replace traditional physical registered letters with certified emails: “Notifications used to have to come as a registered letter; now a notification has become an email you received. How do I know that email reached you? Well, all those situations that are so common today need to be strengthened, and that is basically what we are working on”.
3. Lab innovation and content authentication with C2PA
The third strategic pillar steps away from transactional urgency to prioritize experimental work in the organization's labs. This unit is dedicated exclusively to exploring and testing cutting-edge technology that is only just taking its first steps in the global market.
The executive explains that one of the focuses of this innovation space is research into the C2PA standard (c2pa.org), designed to provide undeniable authorship for multimedia elements. Driven by tech giants (Adobe, Amazon, Google, Meta, OpenAI, among others), this tool is expected to be built natively into browsers so that users can verify the exact origin of any digital content.
Strategic alliances for the Latin American market
To deliver complex evidence solutions, the company chose to form strategic alliances with new international players that already have a proven track record: “We are working with a partner, Namirial, a partner that is partly Italian and partly Spanish, which has precisely this kind of solution and is very well positioned in Brazil. There are already local success stories”.
Working together with these new partners is also vital for adapting cross-cutting European regulations to Latin America. This collaboration allows the company to bring in advanced verification tools, consolidating a comprehensive security ecosystem ready to face tomorrow's threats.
Source:ITWare